Zipcar

About

Zipcar is a pioneering membership based car lending club that’s reducing car emissions across the world.

Brief

Grow Zipcar’s market share across London following their purchase of Streetcar, demonstrating that together they have London covered.

Answer

A hyper local, geo-targeted capital wide campaign spanning outdoor posters, radio and digital media. For each poster and flyer we pin pointed every single vehicle across London alongside local landmarks. The petrol pump ads specifically spoke to drivers on the forecourt. The radio ads name checked an A-Z of Zipcar locations and featured Matthew Horne and Lucy Montgomery. We clearly explained the Zipcar service and highlighted that after use you can simply ‘forget about it’. In addition to this, we also created digital displays, website landing pages and fleet vehicle signage.

www.zipcar.co.uk


Creative Designer: David Bushay, Elaina Jumper, Mike Cuthell; Creative Direction: Scott Leonard