Yimby

About

Yimby by JustGiving is a new, crowd funding platform dedicated to social good.

Brief

Launch Yimby: by JustGiving across the UK and inspire as many people as possible to create change in their community.

Answer

The best way to persuade people to ‘do good’ is to inspire them with people who have already achieved amazing things. We made a shortlist of the top celebrity changemakers from across the UK, based on personal achievements and social media outreach. We crafted 2 minute films about each of them and the brilliant things they’re doing. From #NoMorePageThree, to #WeWillGather, the booze free bar The Brink and the Guerilla Gardener’s crusade. Each video ended with the call to action “What Will You Change Today?” directly asking the viewer to create change.

www.justgiving.co/yimby


Creative Designer: David Bushay; Creative Producer: Hally Booth, Felix Taylor; Creative Videographer: Craig Billingham; Creative Wordsmith: Miles Byrd; Creative Direction: Scott Leonard