Union Cycliste International

About

The Union Cycliste Internationale, which is the world governing body of cycling, oversees cycling events from the Tour de France to the Olympics.

Brief

Create annual reports that reflect the UCI’s new, forward facing direction whilst working within their established framework.

Answer

The new annual reports are stylish, and capable of communicating complex statistics, data and facts in a simple manner. We used emotive and impactful imagery to reflect the dynamic nature of the organization, incorporating their brand colours subtly throughout to reinforce the brand. Designed in both English and French, each language runs into the other; by simply turning the report over the readers language always comes first.

www.uci.ch


Creative Designer: David Bushay, Alex Lewis; Typesetter: Stephanie Bell, Stephanie Thieullent; Creative Direction: Scott Leonard