Opened in 2014, Spotlight is a multi-million pound creative youth space based in Poplar, Tower Hamlets.
Create an identity and set of internal and external communications that positions Spotlight as a world-class creative venue.
Working closely with their management, youth team and board we unlocked the identity’s theme: ‘togetherness’. The logo combined thousands of elements from a multitude of backgrounds, faiths and ages that unite ‘together’ in the spotlight. The brand line “open to inspire:” shaped all communications both internal and external. We then designed the website and social platforms alongside the café, which is run in partnership with The Tower Youth Project, London’s biggest employer of people with learning disabilities.
Creative Designer: David Bushay, Louis Harris; Creative Artwork: Stuart Gilbert; Motion Graphic Designer: Josh O’Leary; Creative Producer: Felix Taylor; Web Developer: Dan Hills; Videographer: Chris Gardener; Creative Associate: Miles Byrd; Creative Direction: Scott Leonard