Mudchute Farm is a community charity based in East London; it hosts stables, a working farm, allotments and the Muddyboots nursery.
To produce a visual and verbal identity that strengthens Mudchute’s position as both a charitable and commercially viable organisation.
We created an identity that celebrated Mudchute’s diverse nature. We worked with local zoologists and biologists to ensure we accurately represented Mudchute’s indigenous species. As part of the rebrand for Mudchute we produced a new, sustainable long-term revenue stream; creating a range of merchandise that was ethically sourced, in keeping with their ethos.
Creative Designer: David Bushay, Alex Lewis; Creative Associate: Miles Byrd; Creative Direction: Scott Leonard