Mudchute Park & Farm

About

Mudchute Farm is a community charity based in East London; it hosts stables, a working farm, allotments and the Muddyboots nursery.

Brief

To produce a visual and verbal identity that strengthens Mudchute’s position as both a charitable and commercially viable organisation.

Answer

We created an identity that celebrated Mudchute’s diverse nature. We worked with local zoologists and biologists to ensure we accurately represented Mudchute’s indigenous species. As part of the rebrand for Mudchute we produced a new, sustainable long-term revenue stream; creating a range of merchandise that was ethically sourced, in keeping with their ethos.

www.mudchute.org


Creative Designer: David Bushay, Alex Lewis; Creative Associate: Miles Byrd; Creative Direction: Scott Leonard