Hive & Keeper’s mission is to dramatically increase the amount of British honey products on the menu (currently only 6% own grown) by growing the UK’s bee economy.
Name, brand and promote Hive & Keeper to honey connoisseurs and the beekeepers who responsibly harvest the produce.
The name heroes the worker bees of the hive and those caring for them alike. The unique identity focuses on the plight of the problem Hive & Keeper is addressing – empowering the British bee, which is further extended by the brand line. The communications extend the brands ethos using hand crafted visual drawings, bespoke package and a historically British colour palate.
Creative Designer: David Bushay, Alex Lewis; Creative Associate: Miles Byrd; Creative Direction: Scott Leonard