Black Cultural Archives

About

The BCA is the UK’s first national Black heritage centre. Based in Brixton, it’s on a mission to re-write British history.

Brief

Define a communications strategy and create a launch campaign to amplify the unique organisation to the nation.

Answer

Working closely with both the management team and youth council to carefully navigate the sensitive subject matter, creating the brand line “Explore. Learn. Inspire.”. The brand line clearly positions the BCA as an institute for learning and inspiration, that is open to all. We’ve built on these foundations with a multi media launch campaign, a Black History Month campaign and both internal and external comms. We developed a strong and unique house style for the organisation across all touchpoints.

www.bcaheritage.co.uk


Creative Designer: David Bushay, Alex Lewis; Creative Associate: Miles Byrd; Creative Direction: Scott Leonard